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Adsense Fraud
Like in any other industry, fraud is not a new thing in Google
Adsense. Although Google has made significant stride in
addressing Adsense frauds, there is still so much that has to be
done to protect the interest of advertisers. Apparently, it is
the Adsense publishers who usually resort to cheating for the
reason that Adsense is the best source of income for site
publishers.
Adsense fraud comes in several ways. One way is through use of
click bot software designed to commit fraud. Such software can
be purchased online and can automate clicks. Another way is
through deliberate and manual clicking of ads. In this way,
friends and relatives with different IP addresses can be
accomplices. Another form of Adsense fraud is when cheaters lure
potential clickers of high paying keywords. To entice clickers,
these people employ misleading items such as possible rewards
and promotions, in exchange for Google ads clicks.
With the rampage of Adsense fraud, addressing the problem should
not be just the concern of Google. Advertisers should also be
proactive in doing their share. Instituting measures like the
setting up of an ad campaign tracker software is one way to
reduce fraud clicks. A tracker is a very potent tool for any
site owner in monitoring site visitors. The tracker can also
tell right on the first visit if a particular visitor is serious
or just doing some clicks for fraud. In this way, tracker
software serves as valid evidence for any site owner to convince
Google that he is being cheated. |
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